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  • Video - the elements of television, as in a program or script, pertaining to the transmission or reception of the image.
  • News - a report of a recent event; information.
  • Release - the releasing of something for publication, performance, use or exhibition.
 
Capital Media Network’s definition of a Video News Release is much more serious: Credibility is everything. Timing is of the essence. There is no other source of media that will communicate your message in a timely newsworthy manner that is more effective than a Video News Release.
 
CMN's knowledge and experience in the news production arena is unsurpassed and unmatched by any other production company. Our award-winning production news department will collectively capture the "core" of the message. Leaving out the fluff, we deliver a powerful concise news message that grabs the attention of the viewer. We understand the critical components that make a story "newsworthy." From the audience retention, to the eye-catching visuals, to the authoritative voice, to the third party perspective, to the fast pace, all are key considerations in producing a successful VNR.
Combining those key ingredients with our Public Relations experience of distributing to news stations, industry specific publication editors, airlines in-flight programs and e-zines results in a potent combination of a successful Video News Release campaign.






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