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The Premiere Airline for the International Business Traveler
Asia     
U.S.
Europe
Quick Facts
#1 Between The US and Japan

*30,699,698 Annual Enplanements1
*800,000 Thousand Passengers per one month cycle*
**650 Thousand Passengers per one month cycle as of March 21, 2003
**80,000+ First & Business Class per one month cycle
*3,145 Audio Flights per one month cycle
*More than 900 total daily flights and more than 65 nonstop flights
between the United States and Asia each week.
*Northwest, with its global travel partners, serves more than 400
cities in over 80 countries on 6 continents.
*Northwest has operated across the Pacific for more than 51 years,
longer than any other airline, and continues to offer the
most service between the United States and Japan.

PERSONAL2:
Male:62%
Female:38%
Median Age:45.1
Graduated College+:59%
TopManagement/Executive/Professional:64%

INCOME PROFILE2:
Median Household Income:$116,192
Household Income $75,000 or more:33.0%
Personal Income $50,000 or more:62.0%
Own a Home:79.0%

DECISION MAKING2:
Own Desktop or Laptop PC:96%
Own Cellular Phone:86%
Use The Internet To Obtain Information:91%
Travel For Business:72%
Travel For Leisure:28%
Travel For Business:72%
20+ Nights In Hotel For Business In Past Year:50%
3+ Rented Cars In Past Year:66%

AFFLUENT INVESTORS2:
Value of Total Bonds:$33.4 Billion
Value of Corporate Bonds:$9.8 Billion
Value of Certificates of Deposit:$12.5 Billion

1 Source: MMR 1999 2 Source: MMR 1999, Base: Adults age 24-55, professional/managerial




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