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As of October 15, 2001

 


Home & Garden Television is the world’s best source for ideas, information and inspiration for home & garden enthusiasts. You won’t find a more zealous, active group of consumers with both the means and the motivation to enjoy their home-based passions spending over $1.6 trillion annually on their homes and gardens.
HGTV’s programming supports and enhances the passionate pastimes of these Americans: remodeling, building, gardening, landscaping, home repair, decorating, interior design, crafts and all kinds of hobbies. HGTV is the only cable network totally dedicated to the home and garden and is one of the fastest growing networks in cable television history.

  • 74.3 million subscribers, up 8.4 million from October ’00 Total TV Universe as of September 1, 2001 is 105.5 million 64.5 million locally inserting
  • 1.3 million HGTV.COM unique visitors in September ’01
  • 18.5 million HGTV.COM page views in September ’01
  • Approximately 28,500 projects available on hgtv.com web site in September ’01
  • 9.096 viewer inquiries in September ’01
  • 7 New Series in 4Q ’01 8 New Specials will air in October ’01
  • HGTV delivers viewers with Household Income $75K+ in total Day, ranking #1 in concentration of Women 25-54, Women 18-49, Women 35-64 and Working women 18+
  • +24% increase in audience among Adults 25-54 in 3Q ’01 vs.. 3Q’00 during Weekend Afternoon, +22% increase in audience among women 25-54 in 3Q ’01 vs.. 3Q ’00 during Weekend Afternoon.
  • +58% increase in audience among Women 25-54 in 3Q ’01 vs.. 3Q ’00 during Early Fringe M-F 4P-7P, +94% increase in audience among Women 18-49 in 3Q ’01 vs.. 3Q ’00 during Early Fringe M-F 4P-7P and +54% increase in audience among Adults 25-54 in 3Q ’01 vs.. 3Q ’00 during Early Fringe M-F 4P-7P.
  • HGTV programming can be seen internationally in Canada, Japan, Australia, Thailand and the Philippines

Source: Nielsen Media Research 00/01 National People Meter universe Estimate/Nielsen Net Ratings Unique Visitors 9/01 (Combined Home & Work Panel)/Nielsen Net Ratings Page Views, 9/01 (Combined Home & Work Panel)/Scripps Networks Customer Svc Cntr, 9/01/Nielsen Media Research Personal NAD Facility 2Q’01 –Total Day (M-Su 6A-6A)/Nielsen Media Research, Galaxy Explorer 7/2/01-9/30/01 vs. 6/26/00-10/1/00, Weekend Afternoon = Sat/Sun 1P-7P/Nielsen Media Research, Galaxy Explorer 7/2/01-9/30/01 vs. 6/26/00-10/1/00

 
 
 

 


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