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Home & Garden
Television is the worlds best source for ideas, information
and inspiration for home & garden enthusiasts. You wont
find a more zealous, active group of consumers with both the means
and the motivation to enjoy their home-based passions spending over
$1.6 trillion annually on their homes and gardens.
HGTVs programming supports and enhances the passionate pastimes
of these Americans: remodeling, building, gardening, landscaping,
home repair, decorating, interior design, crafts and all kinds of
hobbies. HGTV is the only cable network totally dedicated to the
home and garden and is one of the fastest growing networks in cable
television history.
- 74.3 million
subscribers, up 8.4 million from October 00 Total TV Universe
as of September 1, 2001 is 105.5 million 64.5 million locally
inserting
- 1.3 million
HGTV.COM unique visitors in September 01
- 18.5 million
HGTV.COM page views in September 01
- Approximately
28,500 projects available on hgtv.com web site in September 01
- 9.096 viewer
inquiries in September 01
- 7 New Series
in 4Q 01 8 New Specials will air in October 01
- HGTV delivers
viewers with Household Income $75K+ in total Day, ranking #1 in
concentration of Women 25-54, Women 18-49, Women 35-64 and Working
women 18+
- +24% increase
in audience among Adults 25-54 in 3Q 01 vs.. 3Q00
during Weekend Afternoon, +22% increase in audience among women
25-54 in 3Q 01 vs.. 3Q 00 during Weekend Afternoon.
- +58% increase
in audience among Women 25-54 in 3Q 01 vs.. 3Q 00
during Early Fringe M-F 4P-7P, +94% increase in audience among
Women 18-49 in 3Q 01 vs.. 3Q 00 during Early Fringe
M-F 4P-7P and +54% increase in audience among Adults 25-54 in
3Q 01 vs.. 3Q 00 during Early Fringe M-F 4P-7P.
- HGTV programming
can be seen internationally in Canada, Japan, Australia, Thailand
and the Philippines

Source:
Nielsen Media Research 00/01 National People Meter universe Estimate/Nielsen
Net Ratings Unique Visitors 9/01 (Combined Home & Work Panel)/Nielsen
Net Ratings Page Views, 9/01 (Combined Home & Work Panel)/Scripps
Networks Customer Svc Cntr, 9/01/Nielsen Media Research Personal
NAD Facility 2Q01 Total Day (M-Su 6A-6A)/Nielsen Media
Research, Galaxy Explorer 7/2/01-9/30/01 vs. 6/26/00-10/1/00, Weekend
Afternoon = Sat/Sun 1P-7P/Nielsen Media Research, Galaxy Explorer
7/2/01-9/30/01 vs. 6/26/00-10/1/00
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