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MRI Fall 2001 2,816,800 Audience
Readers per Copy 5.8 xxxx
Mendelssohn Affluent Survey 2001 2,298,000
Readers per Copy 4.7
xx
Median Age 46.7 years Affluent Reader Profile
Median Household Income $121,693 xxxxxxxx
Median Personal Income $78,033
Men 53.9%
Women 40.7%
Graduated College or More 64.7%
Postgraduate Degree or Study 24.9%
Professional / Managerial Employment 63.8%
xx
Household Income: $100,000 or More 72.1% Income Profile
Personal Income: $60,000 or More 49.4% xx
Owns a Home 96.4%
Home Value: $200,000 + 60.4%
Home Value: $300,000 + 31.8%
 
   
 
Average Domestic Business Trips by Plane 10 trips Travel in the Past Year
15+ Hotel Nights 68%
20+ Hotel Nights 59%
Rented a Car 78%
Rented a Car for Business Purposes 56%
Rented a Car for Pleasure Purposes 66%
7+ Car Rentals 34%
9+ Car Rentals 28%
Currently Uses a PC at Work or at Home 97% Technology Profile
Uses Computer While Traveling for Work/Commuting 40%
Advanced or Expert Computer User 39%
Involved in Computer Systems Purchase for Firm 86%
Determines Need or Recommends Products/Brands 81%
Authorizes the Business Expenditures for Computer Systems 42%
Online Session in Minutes 92 minutes
Accessed Internet/Online Service in the Past Month 98%
Used the Internet for Business Purposes in the Past Month 91%
Used the Internet for Personal/Pleasure Use in the Past Month 98%

 

 

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